Virginia’s cannabis industry is newly minted and rapidly growing. With access to a fully recreational market on the precipice for 2024, the industry is bound to experience major expansion. In fact, Headset forecasts that the first year of legal cannabis sales in Virginia will bring in a whopping $447M. As the industry continues to expand, companies that are marketing cannabis in Virginia will need to ensure that their brands are ready to take on their growing and knowledgeable consumer base as well as their competition.
While many companies are focusing on shiny marketing materials and expanding their variety of cannabis products, those that focus on their differentiators are sure to position themselves nicely within the scope of Virginia’s cannabis market. An easy way to differentiate a cannabis brand is to invest in unique ways to capture an audience or target demographic. One of these differentiators is eco-friendly cannabis packaging in Virginia. Eco-friendly Virginia cannabis packaging solutions aren’t simply alternatives to the standard thick and opaque plastics being frequently used, but it’s also part of enacting more earth-friendly methods in a quest to make the cannabis industry greener.