Why Your Cannabis Brand Should Be Selling Pre-Rolls

Pre-rolls have rapidly grown in popularity with sales exponentially increasing since COVID-19. Due to their portability and convenience, consumers of all walks of life are ordering pre-rolls and infused joints while at their local dispensary. With the growing popularity, cannabis producers should consider introducing a pre-roll line to their product portfolio. This post will explore the rising popularity of pre-rolls and infused joints, popular pre-roll packaging tube materials, plus ideas on how to start a pre-roll company.  

The Popularity of the Pre-Roll

Rolling joints is a pastime for pot smokers. However, rolling joints can be time consuming, inconvenient, and not an accessible method for those with chronic pain in their hands and wrists. This is where pre-rolls, or professionally rolled cannabis cigarettes, shine. Pre-rolls offer a convenient, hassle-free way for people to consume cannabis, and they are available in a variety of strains and potencies, quickly becoming one of the most common products requested at dispensaries.

Pre-rolls are the third fastest growing cannabis product on the market according to MJBiz. Some of the reasons for this increase include:

1. Pre-rolls offer consumers a good way to experiment with flower strains.
2. Pre-rolls are an effective method for new entrants to the market
3. Pre-rolls are now offered in “minis” that allow for personal consumption without sharing to protect against COVID-19 and other illnesses.

Their growing availability coupled with the convenience, and pre-rolls can increase the likelihood of repeat business for retailers. It seems like launching a pre-roll line is a no-brainer for cannabis companies. With a pre-roll line, pre-roll packaging is a key component in your product’s success.

Cannabis Pre-Roll Packaging 

Pre-rolled cigarettes or cones often come in tubes, boxes or other pre-roll cone packaging that make them easily transportable and accessible. Pre-roll packaging tubes come in plastic, glass and biodegradable material in varying widths. Regardless of material, all cannabis pre-roll packaging tubes must be child-resistant for safety.

How to Start a Pre-Roll Company 

Cannabis legalization has opened many doors for budding entrepreneurs looking to enter the regulated cannabis market. With more than 60% of Americans living in a medical or recreational state, one such entry point may be starting a pre-roll company. 

Steps to follow when considering how to start a pre-roll company: 

• Know Your Market

It’s imperative to know what’s already out there when deciding to launch a pre-roll brand. Only then can you determine how to stand out from the pack! Perhaps you build a pre-roll brand with an emphasis on prison reform, cleaning up the ocean, or another social justice issue.

• Know the Regulations

The pre-roll market is growing and changing at rapid rates so knowing the regulations is paramount in launching a successful pre-roll brand. Health and safety guidelines vary and must be adhered to by market.

• Plan, Plan, Plan

Knowing when is just as important as knowing how to start a pre-roll company. Proper planning is key here and is informed by step one, knowing your market. Writing a solid business plan is key to the success of any business but critical when starting a highly-regulated cannabis company.  

• Branding Matters

Branding your pre-roll line is an important way to ensure your product gets into the hands of consumers. One such way to effectively market your pre-roll product is to have branded pre-roll cone packaging, tubes, or thoughtfully branded multi-pack packaging. Another way to stand out from the rest is by providing eco-friendly rolling paper material like hemp, rice or flax paper. 

• Surround Yourself with the Right Partners

Once you have learned your market, educated yourself on regulations, written up a solid business plan including how to brand your pre-roll line, it’s time to take inventory of the people around you. Are you in the right network circles? Do you have people you can trust who are ready to help you start your pre-roll business? Are you vetting potential partners for the various needs of your business? These questions and more will help you ensure you are aligned with likeminded people.

We predict the popularity of pre-rolls and infused joints will continue to rise, and cannabis pre-roll packaging standards will continue to be developed. If your goal is to launch a successful pre-roll brand, check your local regulations and let us know how we can help.

HISIERRA develops and manufactures earth-friendly, American-made cannabis packaging solutions with a goal to make the cannabis world a greener place by providing products to enhance eco-friendly messaging and preserve products with certified safe and child-resistant packaging solutions.